Venturist Solutions helps advertisers build, manage and grow profitable affiliate marketing programmes.
We work across the whole channel, from affiliate strategy and publisher recruitment to network management, commercial negotiations, tracking, creative and conversion optimisation.
Whether you're using Awin, Webgains or direct publisher relationships, we provide the experience and hands-on support needed to turn affiliate marketing into a stronger customer acquisition channel.
Opening an affiliate programme is easy.
Building a productive network of publishers that consistently generates good customers is much harder.
We help advertisers manage the complete channel, combining commercial strategy, publisher relationships, technology and performance optimisation.V
enturist can work alongside your existing marketing team or take responsibility for the day-to-day management of your affiliate programme.
Affiliate performance doesn't stop when somebody clicks a link.
We look at what happens throughout the customer journey.
That includes:
Our wider expertise in websites, technology and conversion optimisation means we can address problems beyond the affiliate platform itself.
If the traffic is good but the landing page isn't converting, we can help fix the landing page.
If the tracking isn't working properly, we can help fix the tracking.
If an integration is holding the programme back, we can help build it.
Successful affiliate marketing depends on accurate tracking.
We can work with your affiliate network, internal team and technology partners to make sure customer activity is being recorded correctly.
Our support can include:
And because Venturist has its own development capability, we can often help implement the solution rather than simply recommending one.
Venturist has particular experience in sectors including consumer finance, fintech and other regulated digital markets.
These programmes can require more oversight than conventional ecommerce affiliate marketing.
We understand considerations around:
Where specific regulatory advice is required, businesses should obtain appropriate compliance advice, but our experience means we understand the operational environment these affiliate programmes sit within.
Affiliate programmes often reach a point where growth depends on technology.
Perhaps you need a new landing page.
A better API integration.
A bespoke publisher feed.
Server-side tracking.
A reporting dashboard.
Or simply development work that your internal technology team doesn't have capacity to prioritise.
Venturist's development capability allows us to support those requirements directly.
Alongside our UK team, our development operation in Vietnam provides access to experienced, cost-effective technical resource.
We can support:
We learn how your business acquires customers, what they're worth and where affiliate marketing fits.
If you already have a programme, we'll examine your network setup, publishers, commissions, tracking, customer journey and existing performance.
We identify the opportunities likely to make the biggest commercial difference.
We execute the work, recruiting publishers, managing networks, developing relationships and optimising performance.
We continually look for new partners, better economics and opportunities to generate more valuable customers.
Whether you're launching a new programme, looking to improve an existing Awin or Webgains account, searching for better publishers or want somebody experienced to manage the channel for you, we'd be happy to talk.
Tell us where you are today and what you're trying to achieve.
